Pay per Performance Advertising

Online advertising campaign management can become much more effective - and complex - with the introduction of pay per click (PPC) search engine services. Known as sponsored listings, paid placement, and simply "PPC ads," pay per click listings through services such as Overture and Google Adwords offer a way to buy your way to the top of search results for any term you wish. With proper management and a clear focus, pay per click services offer some of the most well targeted, far-reaching, and economical advertising on the Internet.

Pay per click advertising works through a bidding process. Ads appear prominently on the results pages of search engines such as Google, MSN, and Yahoo. The highest bidder for a particular word or phrase receives top placement, and depending on the engine, the top three to five bidders generally achieve placement on the first page of search results.

Unlike with banner advertising campaigns, the cost structure of pay per click is action driven. Each time a user clicks your ad, the pay per click engine deducts the amount of your current bid from your account. Compared to impression-based campaigns, pay per click offers a high level of assurance that your campaign is reaching the proper target (an assurance level made absolute when you're equipped with Intrapromote's SEARCH Stat PPC tracking, by the way).

Pay per click campaigns, however, are not perfect. Without constant monitoring, you sometimes risk incurring advertising costs that can spiral out of control, focusing on terms that don't convert well for your product or services, or falling off the radar during a bidding war. At Five Star, we can guide you through the process.

Contact Five Star Online Marketing to create your next Pay per Performance Advertising campaign strategy.