Web Site Redesign
It's obvious that web sites need continuous improvement.
Just browse the web and you'll see sites that are looking
old and obsolete. There are many other reasons to redesign
your site. Some of them are not obvious but are at the
core of the site. It is no longer good enough to have
a static website. It must capture attention, have new
information and engage the visitor or else they're gone
to your competitors site.
Success on the internet can be a mix of the right design
techniques and the right marketing strategy. Conversion
rates, retention rates and a good customer relationship
management strategy are what make a web site a success.
Success can be measured by longer term customer retention
and values like total web site and marketing costs,
total number of homepage hits, total number of unique
orders placed, total number of hits on other pages and
total cash value of web site orders.
Visitors to your site are only interested in one thing:
"What's in it for me?" Make it your goal to
answer this question quickly.
Five Star help you by determining what specific terms
and services people are looking for and what and how
the search engines operate will help in getting listed
prominently on the key search engines.
Five Star will research the keywords that are applicable
to your web site to increase traffic and present you
with a detailed plan on how to promote your web site
to search engines.
A web site is usually evaluated based on the following
criteria:
1) Overall look and feel with regard to your target
audience
2) Content- Is it organized, current, reliable well
presented and generally communicated effectively?
3) Interest- Is it engaging and causes me to want to
return? Is it useful?
4) Navigation- Is it fast and easy to find things without
getting lost?
5) Design appeal and function
6) Speed in relation to the purpose
7) Creditability and trust. Is it accurate? Does it
appear be a solid entity?
8) Interactivity - Can the visitor communicate with
you or each other?
9) Fulfill purpose - Does it seem to accomplish its
intended purpose?
If your web site is missing any of the above criteria,
coontact us at Five Star. We can easily look after all
site redesign needs.
Contact Five
Star OnLine Marketing to bring your online marketing
alive.
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